Over 20 years ago, when the founder was still a high school student about to enter university, he spent a lot of time contemplating his future path and searching for his true calling. One day, a thought struck him like lightning – to become a fashion designer. He yearned to create unique clothing and felt unparalleled fulfillment imagining people wearing his designs. With this dream in mind, he chose to study Fashion Design and Engineering at university. However, he soon discovered that China’s fashion design industry lagged far behind Western countries. Here, opportunities for original design were scarce, the environment lacked inspiration, and his studies became filled with confusion.
After entering society, he spent five or six years navigating the apparel industry, working as a merchandiser, quality inspector, and handling various woven, knitted, and woolen fabrics and styles, accumulating rich experience. Yet he felt the time had come – he couldn’t continue like this. His ideal was fading, and if he didn’t take action, he would grow old. Thus, he partnered with like-minded friends to establish their own trading studio, focusing on design and product planning. He firmly believed that one must have aspirations; without striving once, one can never be truly content. Subsequently, they founded Boss Time Fashion Design Co., Ltd.
In the early survival stage, the company stumbled, taking on both large and small orders, low design, all for profit. They persevered, only to pursue their ideals later. After two rocky years, the company differentiated itself from the low-price, high-volume market and shifted to cross-border e-commerce platforms like Shein, Temu, and Alibaba International. However, they found it difficult to escape the shadow of plagiarism even on these platforms.
Over a year later, they decided to break free from this model by launching their independent website to reclaim pricing power. They insisted firmly: “On our own territory, we must make our own decisions – adhere to original designs, showcase uniqueness, position ourselves in the mid-to-high end, serve niche groups, and highlight taste.”
They were determined:
“If we fail, we’ll have no regrets!”